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Design Review Board

Level 1: Sign

8-C-18-DT

This proposal is to install an internally illuminated, 9 square-foot projecting sign that will hang from a metal bracket and will have an 8'-7" clearance with the sidewalk. The sign will have an opaque metal background and acrylic push-thru letters and knife. The circle around the outside edge of the sign face is brushed aluminum.

Location
110 W Jackson Ave
Applicant Request
This proposal is to install an internally illuminated, 9 square-foot projecting sign that will hang from a metal bracket and will have an 8'-7" clearance with the sidewalk. The sign will have an opaque metal background and acrylic push-thru letters and knife. The circle around the outside edge of the sign face is brushed aluminum.
Staff Comments
The proposed sign meets the size recommendation of design guidelines but not the illumination recommendation. However, the proposed method of illumination with light only passing through the letters and design elements of the sign face is consistent with previous approvals from the board.

Applicable guidelines:

Section 1.C.7. (HISTORIC RESOURCES - RECOMMENDED SIGNS)
Commercial establishments need to advertise. However, advertising signs should be effective and appropriate to historic areas without contributing to visual clutter. Primary concerns are a sign's location, size, material, and illumination.
GUIDELINES:
7a. Locate signs above storefront windows, below second-story windows on the sign board, or on the storefront windows themselves (30% is maximum coverage), or off the front of the building as a projecting sign (maximum size: 9 square feet).
7b. Create signs that are proportional to the building where they are located.
7c. Do not light signs internally.
Applicant

Jones / Signco, Inc.

Planning Staff
Mike Reynolds
Phone: 865-215-3827
Email: mike.reynolds@knoxplanning.org
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Case History