Design Review Board

Level 1: Sign

7-C-22-DT

New illuminated projecting sign. Round sign to measure 48" by 48" (16 sq ft) and feature aluminum faces with push-through letters. The sign is proposed for the top of the left center storefront pilaster, at a height similar to the existing projecting sign on the right storefront. Sign to be mounted via a 22" by 8" metal mounting plate attached to the pilaster.

Owner
Jackson Central Properties LLC

Applicant Request
New illuminated projecting sign. Round sign to measure 48" by 48" (16 sq ft) and feature aluminum faces with push-through letters. The sign is proposed for the top of the left center storefront pilaster, at a height similar to the existing projecting sign on the right storefront. Sign to be mounted via a 22" by 8" metal mounting plate attached to the pilaster.

Staff Comments
The Kress Building is a contributing resource to the Gay Street Commercial Historic District, so the Historic Resources section of the design guidelines applies.

The projecting sign is 16 square feet, which exceeds the 9 square feet recommended in the guidelines. The adjacent sign at Fat Tuesday is 10.5 sq. ft. The Board may choose to discuss the overall size of the sign. Internal illumination has been reviewed and approved by the Board on Gay Street in instances where illumination is limited to push-through letters or individual elements on a sign, and on a case-by-case basis.

The proposed location of the projecting sign on a pilaster between storefront windows meets the design guidelines. Installation of the sign should be completed in a manner that does not harm the historic terracotta tiles on the façade; whether installing via the existing joints or using any existing holes which may have been previously drilled. The sign should be installed in a manner that if removed in the future, the individual terracotta tiles are not destroyed or could be replaced in-kind.

Case History