Design Review Board

Level 1: Sign

3-C-12-DT

Add a new wall sign to the face of the building adjacent to the alley. The sign is 3 feet 5 inches wide by 6 feet 1 inch tall, or approximately 21 square feet. The sign will be internally illuminated and have an embossed acrylic face.


Location
301 Wall Ave

Applicant Request
Add a new wall sign to the face of the building adjacent to the alley. The sign is 3 feet 5 inches wide by 6 feet 1 inch tall, or approximately 21 square feet. The sign will be internally illuminated and have an embossed acrylic face.

Staff Comments
The Downtown Knoxville Design Guidelines recommends wall signs to be located in the sign board area. The rear elevation of this building, which faces Market Square, is visible because the neighboring building sits back substantially from the street edge. The sign board area for the rear elevation is considered the same height as the area between the storefront and second story windows on the street facing facades. There are street trees that obstruct the view of the rear elevation elevation when leaves are on the trees. Another option for signage would be to do a projecting sign and/or wall sign along Wall Avenue on the sign board.

Case History