Design Review Board

Level 1: Sign

3-B-22-DT

New projecting sign. Rectangular projecting sign will measure 4' tall by 1'-9" wide (7 sq. ft.), made of aluminum with acrylic push-through letters. Sign will be internally illuminated with LEDs, with illumination limited to push-through letters. Rectangular sign will be located above the storefront entry, attached to the transom window trim, with the bottom of the sign 9'-4" above the sidewalk level.


Location
111 E. Jackson Ave.

Applicant Request
New projecting sign. Rectangular projecting sign will measure 4' tall by 1'-9" wide (7 sq. ft.), made of aluminum with acrylic push-through letters. Sign will be internally illuminated with LEDs, with illumination limited to push-through letters. Rectangular sign will be located above the storefront entry, attached to the transom window trim, with the bottom of the sign 9'-4" above the sidewalk level.

Staff Comments
111 E. Jackson Ave is part of the Southern Terminal and Warehouse National Register Historic District, so the Historic Resources section of the design guidelines applies. The sign guidelines for the Warehouse District correspond with the Historic Resources elements. Overall, the sign proposal meets the design guidelines, as it is located above the storefront windows as a projecting sign, is proportionate to the building and storefront, and limits the internal illumination to push-through letters on the sign. The section drawing provided by the applicant indicates the sign would be attached directly to the transom window. To avoid obscuring the clear transom windows or damaging glass, the sign should be attached to trim or mullion elements. The applicant has clarified the sign will be attached to a vertical trim element.

Case History