Knoxville Utility Board - Joe Petree, representative Joe Petree, representative
Applicant Request
Level II. Installation of signage
Signs
Install horizontal projecting sign with dimensions of up to an 8-foot projection and 3'- 9" overall height by 12"or 14" thick at a 12-foot mounting height on the second pilaster from the south of three-bay façade. Material is to be aluminum routed for lettering. Mounting will be tube supports and plates with thru-bolts into recent marble façade sheathing and attached to I-beams.
Staff Comments
Art Deco (c. 1935)
Miller Brothers Department Store Building. The original building at the corner of Union Avenue was constructed in 1935 in the Edwardian style, and designed by Knoxville-based architect, R. F. Graf. A 1911 addition to the north was in the same style as the original building, but an expansion in 1935 was in the Art Deco style. In 1998, the building was restored, including the recreation of original details and return of the buildings to the earliest appearance of each of the three component sections.
NPS PRESERVATION BRIEF NO. 25 - NEW SIGNS AND HISTORIC BUILDINGS
"Preserving old signs is one thing. Making new ones is another. Historic sign practices were not always "sympathetic" to buildings. They were often unsympathetic to the building, or frankly contemptuous of it . Repeating some historic practices, therefore, would definitely not be recommended. . . .The National Park Service therefore encourages businesses to fit their sign programs to the building. The following points should be considered when designing and constructing new signs for historic buildings:"
1) Signs should be viewed as part of an overall graphics system for the building . They do not have to do all the "work" by themselves. The building's form, name and outstanding features, both decorative and functional, also support the advertising function of a sign. Signs should work with the building, rather than against it.
2) New signs should respect the size, scale and design of the historic building. Often features or details of the building will suggest a motif for new signs.
3) Sign placement is important: new signs should not obscure significant features of the historic building . (Signs above a storefront should fit within the historic signboard, for example.)
4) New signs should also respect neighboring buildings . They should not shadow or overpower adjacent structures.
5) Sign materials should be compatible with those of the historic building. Materials characteristic of the building's period and style, used in contemporary designs, can form effective new signs.
6) New signs should be attached to the building carefully, both to prevent damage to historic fabric, and to ensure the safety of pedestrians. Fittings should penetrate mortar joints rather than brick, for example, and signloads should be properly calculated and distributed.