New internally illuminated wall sign measuring 20" tall and 10'-10" wide (approximately 18 square feet). Sign will be located above the middle storefront, directly above the existing awning on the first story. The entire wall sign will be internally illuminated with a white LED illumination and red letters.

Illuminated signs require review by the Design Review Board. The wall sign form, mounted flush to the building façade and above the storefront windows, meets the guidelines for new signs in the historic district. The 18 square foot sign is proportional to the wall on which it will be installed. However, guidelines recommend that signs should not be lit internally. There is a precedent to allow internally illuminated signs on a limited basis in the historic district in cases where the lighting is limited to push-through letters or a logo. The entire block of the sign will be illuminated; the sign should be revised so that only the letters themselves are illuminated instead of the whole sign.